Company survey questions are structured questions put to customers, employees or partners to find out what they think of a company as a whole: its reputation, how far they trust it, the quality of its products and services, how it communicates, and whether they would deal with it again or recommend it. This differs from a survey about one product or one service, because it measures the overall picture people have formed. In this article we share ready-to-use questions grouped by audience, a 12-question template, and steps for running the survey and reading the results.
What does a company survey measure?
A good company survey does not ask “Do you like our company?” and stop there. It covers clear themes you can act on:
- Reputation and overall impression: How do people describe the company? What comes to mind first when they hear its name?
- Trust and credibility: Does the company keep its promises? Are prices and terms clear?
- Quality of products and services: A general rating without going into one specific product.
- Communication and accessibility: Clear channels, quick responses and information available in Arabic and English.
- Value for money: Do customers feel what they pay in riyals buys fair value?
- Responsibility and commitment: Respect for regulations, fair dealing and contribution to the community.
- Loyalty and recommendation: How likely they are to keep dealing with and recommend the company.
Choose your audience first
The same question can mean different things to different audiences, so decide who you will ask before writing the questions:
| Audience | What you want to know | Best channel |
|---|---|---|
| Customers | Impression, trust, quality, loyalty | QR code in the branch, a tablet or touch screen at the service point, a link after the interaction |
| Employees | Work environment, leadership, belonging | An anonymous internal survey |
| Suppliers and partners | Clarity of dealings, keeping to payment and delivery dates | A link sent to approved contacts |
| Community and general public | Awareness of the company and its image | A public poll through the company’s digital channels |
This article focuses on customers first, as they are the most common audience for this kind of survey, then offers short question sets for employees and suppliers.
Company survey questions for customers
Use a 1-to-5 scale where 1 means “strongly disagree” and 5 means “strongly agree”, unless stated otherwise.
Overall impression and reputation
- What is the first word that comes to mind when you hear the company’s name? (Open question)
- My overall impression of the company is positive.
- How did you first hear about the company? (Recommendation from someone / Advert / Internet search / Visiting a branch / Other)
- The company has a good reputation among people I know.
Trust and credibility
- The company delivers on its promises.
- Prices and terms are clear, with no surprise charges.
- I feel comfortable giving my details to the company.
Products and services
- The company’s products and services are high quality.
- The company offers fair value for the price.
- The company keeps up with my needs and keeps improving its services.
Communication and customer service
- It is easy to contact the company when I need to.
- The company’s staff treat me with respect and professionalism.
- Complaints and feedback are handled in good time.
- The information I need is available in clear language.
Loyalty and recommendation
- On a scale of 0 to 10, how likely are you to recommend the company to a friend or colleague?
- I intend to keep dealing with the company.
- In your view, what sets the company apart from others? (Open question)
- What one improvement would make you more satisfied with the company? (Open question)
To dig deeper into the customer’s experience of the service itself rather than the company’s image, see our customer satisfaction survey questions.
Company questions for employees
How employees see their company shows in how they treat customers. These short questions suit an anonymous internal survey:
- I am proud to work for this company.
- The company’s goals are clear to me.
- Management communicates with employees transparently.
- I get the tools and training I need to do my job.
- I would recommend the company as a place to work to people I know.
- What could the company do to become a better place to work? (Open question)
For a fuller set of questions on employee satisfaction and the work environment, see our employee survey questions.
Questions for suppliers and partners
- Dealing with the company is clear and well organised.
- The company keeps to agreed dates.
- It is easy to reach the person responsible when needed.
- I would like to continue and grow the partnership with the company.
- What could improve how we work together? (Open question)
A ready-to-use 12-question company survey template
This is a balanced customer template you can copy and adapt. It takes about three minutes:
Introduction: At [Company name] we want to improve your experience with us and we value your opinion. This survey is confidential and takes about three minutes.
- How long have you been dealing with the company? (Less than a year / One to three years / More than three years)
- My overall impression of the company is positive. (1 to 5)
- The company delivers on its promises. (1 to 5)
- Prices and terms are clear. (1 to 5)
- The company’s products and services are high quality. (1 to 5)
- The company offers fair value for the price. (1 to 5)
- It is easy to contact the company. (1 to 5)
- Complaints are handled in good time. (1 to 5)
- I intend to keep dealing with the company. (1 to 5)
- On a scale of 0 to 10, how likely are you to recommend the company to others?
- What do you like most about the company?
- What one thing would you suggest we improve?
Closing: Thank you for your time. We review all feedback and work on improving whatever we can.
Steps for running a company survey
- Set the goal: Do you want to measure reputation after a marketing campaign? Compare impressions across cities? Or understand why customers are leaving?
- Choose the audience and sample: active customers, customers who have stopped dealing with you, or both, with each group identified.
- Choose the questions: 8 to 15 questions are usually enough, with at least two open questions.
- Prepare Arabic and English versions: especially if some of your customers or employees are not Arabic speakers.
- Check data-protection requirements: if you will collect personal data, review the regulatory requirements in the Kingdom from the official source, and collect only the data you actually need.
- Pilot the survey with a small group: to make sure the questions are clear and the conditional logic works.
- Publish and monitor: track the completion rate, and send no more than one reminder if needed.
- Analyse, share and announce: share results with management and the teams concerned, and tell participants what changed.
How often should you repeat a company survey?
A company’s image does not change from one day to the next, so measuring it at fixed intervals — every quarter or every six months — is usually enough, with an extra round after a significant event such as opening new branches, changing prices or launching a new brand identity. Consistency matters more than frequency: use the same questions and the same scale every round so you can compare results and see whether your actions made a real difference. If you want to change a question, keep the old wording alongside the new one for at least one round.
Reading company survey results
Break the results down by theme, branch or city, and length of relationship. The overall impression may be positive while trust in pricing slips, or satisfaction may be high in Riyadh and low in Dammam.
Illustrative example (hypothetical figures, not real data): a home-maintenance services company with branches in several Saudi cities ran a company survey. “Overall impression” averaged 4.2 out of 5, while “Prices and terms are clear” averaged 3.1. The open answers showed that customers did not know the call-out fee before the technician arrived. The company decided to show the fee clearly at booking, then re-measured the same item three months later.
| What you see in the results | What it usually means | Suggested action |
|---|---|---|
| High overall impression, low recommendation | Customers are satisfied but see nothing distinctive | Highlight what sets the company apart and improve after-sales experience |
| Low trust in pricing | Unclear fees or terms | Clarify prices before the contract |
| Large gap between branches | Differences in operations or training | Compare procedures and spread best practice |
| Low rating for communication | Slow or unclear channels | Set a response deadline and track compliance |
How RateHex helps
The RateHex survey designer lets you build a company survey in Arabic and English from ready-made templates with conditional logic, publish it via QR codes, touch screens and tablets in your branches, and compare results across branches on real-time dashboards with role-based permissions. Negative feedback can become tickets with a resolution deadline and escalation, and PDF or Excel reports can be scheduled for management.
Common mistakes
- Leading questions: such as “How much do you like our outstanding services?”, which push the customer towards a particular answer.
- Mixing audiences: asking customers and employees the same survey confuses the analysis.
- Collecting data you do not need: every extra personal field lowers participation and adds to your responsibility to protect it.
- Not sharing the results: makes people less willing to take part next time.
Summary
Company survey questions give you a clear picture of your reputation and how far people trust you, from the point of view of those who actually deal with you. Define the audience, choose questions that cover the core themes, start with the ready template, then turn results into actions whose impact you measure in the next round.
Want to see how a survey about your company is built, published in your branches and compared in real time? Book a RateHex demo and we will apply the steps to an example from your own business.
